Headless Delivery

Your Infrastructure. Your Reputation.

We orchestrate. You deliver. Synapse Flow AI sends through your own email infrastructure — AWS SES, SendGrid, Postmark, or any custom HTTP API. Your IP reputation stays yours, your data stays in your infrastructure, and your costs scale on your terms.

Why Decoupling Matters

Traditional marketing automation bundles the orchestration and delivery layers into a single product. This seems convenient until you realize what you have signed away: your sender reputation is now tied to a shared IP pool that thousands of other senders use. One bad actor on the same platform can tank your deliverability overnight.

Headless Delivery separates those two concerns entirely:

• Orchestration — Synapse Flow AI decides who gets what message and when, based on your graph
• Delivery — your own AWS SES, SendGrid, or Postmark account handles the actual SMTP transmission

The Economics of Headless

AWS SES costs approximately $0.10 per 1,000 emails. Compare that to the per-contact and per-send markup baked into traditional all-in-one marketing platforms. For teams sending at scale, headless delivery typically results in 80–90% cost savings on email delivery alone — not counting the consolidation of your broader tool stack.

High-Availability Routing

Automatic provider failover is built in. If your primary provider experiences a regional outage, the orchestration layer instantly routes critical messages through your configured backup. Zero dropped messages. No manual intervention required.

Credentials for every provider are stored with AES-256-GCM encryption, isolated per workspace, with zero plaintext exposure.